Preston North End lead sponsor, 888sport, has today revealed that the club’s fans will have the power to remove the betting firm’s famous tangerine branding from Deepdale.
Do you want to remove the tangerine from Deepdale? Cast your vote at the bottom of this page!
The proposed colour change was kicked into action after several complaints from the North End faithful, with fans taking to social media, claiming the brand’s tangerine logo bares too close a resemblance to our fierce rivals from the Fylde coast.
The club’s lead sponsor has taken the feedback on board and has vowed to remove all tangerine branding from within the stadium, replacing their traditional colours with black and white throughout the ground. That is, if the fan poll above reaches 1,000 votes in favour of the change.
As lead sponsor of Preston North End, we want to outline our commitment to the fans. Changing brand colours is never an easy decision, but following comments online from the Preston North End faithful and their feelings towards our Blackpool-esque tangerine, we thought it was time to act and make the necessary changes at Deepdale. Itai Pazner, Senior Vice President and Head of B2C at 888 Holdings said: "
"We are giving power back to the supporters with our #FansFirst vote and hopefully the changes at Deepdale spur on the fans and team for a successful campaign."
The activity is the latest in 888sport’s ‘#FansFirst’ fan programme, following the brand’s initiative of providing free travel to select midweek games, announced earlier this season.
Should 888sport remove all 'tangerine' branding at Deepdale?