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Club News

Generation Deepdale Campaign Nominated For Award

20 October 2017

Preston North End's 2017/18 season ticket campaign Generation Deepdale has been listed as a finalist within the Best Club Marketing, Sponsorship and Engagement category.

The campaign has been shortlisted for the award alongside Everton, who have two entries in the category, and Macclesfield Town.

Generation Deepdale was set out to increase the number of season ticket holders at Preston North End by engaging with young fans, making season tickets free for U11s and getting the local community to talk about Preston North End again.

The campaign started back in May with the launch of season ticket information for the 2017/18 season, and the club released almost 50 videos, produced in house, using a selection of players, fans, celebrity fans, staff and former players talking about what Preston North End meant to them and more.

These videos were launched across social media throughout the following month, and created engagement across all of the clubs platforms as supporters shared their own memories of supporting PNE.

The club also launched a school roadshow which saw Deepdale Duck visit local primary schools throughout June and July, seeing over 14,000 children in the Preston area.

A video was shown at the schools of some of the best bits of the 2016/17 season, which the children enjoyed watching and were excited at the prospect of visiting Deepdale.

As well as the above, the club used social media advertising to target specific audiences across Facebook, Twitter and Instagram as well as billboards and buses across the cities showcasing the offer available to families at Deepdale.

Fans were able to share their own memories of watching PNE using #GenerationDeepdale, as well as continuing to share photos of themselves and their families at games throughout the current season so far.

Since its launch, #GenerationDeepdale has generated a reach of over 1.1million, with tens of thousands of interactions across our channels.

Stickers and window stickers were also produced, with tens of thousands of children around Preston being given these at school, at our soccer schools or elsewhere for them to wear proudly.

Local businesses proudly displayed the Generation Deepdale logo in their windows, along with leaflets for people to take away.

The club also had beer mats produced with the club's contact details and Generation Deepdale logo on, which were distributed to the city's pubs.

There was almost a 13 per cent increase in season ticket holders this season, and attendances continue to rise on a matchday at Deepdale.

The breakdown of season ticket holders saw 683 new U11s, and with the aim to increase not only the number of season ticket holders, but also the number of young fans, it's clear to see why this campaign was a success and continues to be.


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