Preston North End official partner, the PAR Group Ltd, have extended their relationship by becoming a kit sponsor.
The company’s logo will feature on the back of the club’s official 2020/21 first team home, away and third shirts, as well as the shorts, it is not currently available on replica kit.
PAR Group are one of the UK's leading manufacturers of plastic, rubber and insulation products and supply to industry throughout the UK, Europe and Worldwide.
They are entering their fifth season as an official partner, although the local company’s association with Lilywhites goes back much further and they will continue their sponsorship of the Sir Tom Finney Stand.
Preston North End’s Head of Commercial Partnerships Stephen Hobin said of the deal: “We are thrilled to get this one over the line in time for the start of the 2020/21 season. PAR Group have a long-standing association with the football club as sponsors, before becoming an official partner with their iconic Sir Tom Finney Stand sponsorship.
“This partnership is testament to the strong relationship between both parties, especially during these unprecedented times, and to increase their investment and support to the club really shows the strides we are making to ensure our partners receive a return on their investments.
“This deal provides a much greater reach in the B2B marketplace, whilst still retaining its local brand awareness built up over time. PAR Group are national and international operators and therefore this bespoke partnership which also includes TV backdrops, LED and dugout advertising, will help deliver against the company’s marketing objectives.”
Chris Livesey of the PAR Group added: “We are excited to continue our partnership with Preston North End and further our affiliation by becoming the back of kit sponsors. As a local company, we are extremely proud to sponsor the Sir Tom Finney Stand and support the club in their quest for promotion to the Premier League. We would like to wish all those involved at the club the best of luck for the 2020/21 season.”
The PAR Group logo will appear on the first team match kits from the first competitive fixture, against Mansfield Town, in the first round of the Carabao Cup, which has today been announced as being played on Saturday 29th August, with a 3pm kick-off at Deepdale.