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PNE Announce Partnership With Eleven Sports Media

20 April 2022

Preston North End have teamed up with Eleven Sports Media as part of a new long-term associate partner programme.

The programme will provide local businesses in Preston and across Lancashire with a unique platform for growth by aligning themselves with one of football’s most historic clubs.

Eleven’s branding will also feature on PNE’s Academy training wear, as part of Eleven's commitment to supporting academies throughout the football pyramid.

Global leaders in community-driven sports partnerships across the Premier League, the English Football League, and Major League Soccer, Eleven will deliver its award-winning fan-engagement platforms at Preston North End.

Eleven’s technology underpins the Associate Partner programme, with StadiumTV and StatTV enhancing the matchday experience at Deepdale. Match-going fans will enjoy news, social media feeds, and Opta-powered stats, while StatZone will be applied across North End’s social platforms, keeping fans informed and entertained 24/7 through our engaging, bespoke content.

Preston North End, like Eleven, are from the spiritual home of football in the north-west of England. Eleven’s Associate Partner programme furthers the club’s commitment to supporting the local business community, helping brands to meet their marketing and commercial objectives in conjunction with the club.

Matt Cairns CEO and Founder of Eleven Sports Media said: “It’s fantastic to be partnered with a club of Preston’s history. Our partnership will work to provide a powerful boost to the club’s longstanding strategy of supporting their local business communities, as well as developing the matchday experience for attending supporters and those engaged with the club via social media.

"We are also very proud to lend our brand to the Academy, and hope to play our small part in supporting the club’s vision in developing and nurturing talent for the future.”

Lisa Whittaker, senior commercial manager at Preston North End, added: “We at Preston North End are delighted to announce our partnership with Eleven Sports Media.

“We are hopeful that this partnership will allow local businesses in the area to build a relationship with the club, and gain further exposure through both digital and social platforms.

“Their support for our Academy will also benefit our young talent both now and in the future, and we look forward to continuing our relationship with Eleven as a long-term Associate Partner.”


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