Preston North End are proud to have partnered with #HerGameToo, a campaign led by 12 female football fans which is raising awareness of and combatting sexist abuse in football.
Her Game Too was founded in May 2021 by a group of passionate female football fans - upon the values of support, empowerment and progress – with the aim of creating an ethos within football, both online and in real life, that is more welcoming and inclusive of women.
The club’s Her Game Too partnership will launch this weekend alongside the EFL ‘Women’s Weekend’ campaign, which is celebrating the contribution of female football fans across the game, while aiming to drive attendance among women at EFL stadia.
As part of Women’s Weekend, Preston North End Community and Education Trust will invite 100 female participants from across its women’s and girls’ programmes to attend the dedicated fixture against AFC Bournemouth at Deepdale.
Preston North End will celebrate the Her Game Too campaign with a dedicated matchday later in the season, with more details to be confirmed in due course.
The club will also be producing content in the coming months to champion the vital contribution of women across all areas of the club, including staff, fans and players.
Ben Rhodes, Club Secretary, said: “Preston North End is a proud family club and we are delighted to have established an official partnership with Her Game Too.
“We count on fantastic support from all of our fans, including female supporters of all ages and backgrounds, who show their passion for Preston North End week in, week out.
“By partnering with Her Game Too, we wish to reaffirm our commitment to our female fans by continuing our work to ensure that Deepdale provides a safe and welcoming atmosphere for all of our supporters while upholding a zero-tolerance policy to sexist abuse.
“We look forward to developing a positive relationship with Her Game Too as part of our fan engagement work.”
Her Game Too is made up of more than 20 club-specific ambassadors, including Preston North End fan Michelle Hill, who took up her role of ambassador just over a week ago.
Michelle said: “I am so happy that Preston North End has partnered up with the Her Game Too campaign.
“As a lifelong PNE fan and a grassroots coach, I believe that it is so important to get as many clubs involved as possible.
“Her Game Too is a movement set-up by female football fans with the aim to raise more awareness of sexist abuse in football.
“Her Game Too also aims to get more females involved in the sport, donate funds towards grassroots football and push the message of equality in football.”
PNECET Head of Community Engagement Rebecca Robertson added: “We are pleased to be partnering with Her Game Too to continue to celebrate the role of our female fans, staff, participants and player across PNECET and Preston North End as a whole.
“We are looking forward to continuing to support the work of Preston North End to improve the matchday experience for our supporters of all backgrounds – no matter their age, sex, race or religion.”