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First Team News

PNE Achieve Family Excellence Status

17 May 2022

Preston North End have been awarded with Family Excellence status for the 2021/22 season, joining a record number of 65 EFL clubs in achieving the accolade.

The award recognises continuous improvement and best practice in family engagement across the leagues and supports the efforts of clubs in attracting and retaining young fans of the future.

PNE have been recognised in particular for the wealth of information for supporters on its official website, affordable pricing for families at Deepdale, and for the presence of mascot Deepdale Duck in a physical and online capacity.

The club’s official charity, Preston North End Community and Education Trust, have also introduced family activities into the fan zone on home matchdays this season, alongside its many other provisions.

EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve Family Excellence status. 

EFL Chief Executive, Trevor Birch, said: “I would like to congratulate the record number of clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans so it’s great to see so many clubs excelling in this area.

“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.”

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