Preston North End are delighted to welcome Applied Nutrition as the club’s new official hydration partner.
Applied Nutrition are the UK’s fastest growing sports and active nutrition brand, and have a wealth of experience working with high-profile sports clubs and organisations.
They offer a wide range of high-quality products, including whey protein, energy gels and pre-workout supplements.
John Lucas, Head of Physical Performance at PNE, said: “We’re delighted to be teaming up with Applied Nutrition ahead of the 2023/24 season.
“I’ve worked with them for a long time with previous clubs so I know how they operate and I have no doubt we will hugely benefit from our partnership with them.
“They’re one of the best brands in the sports nutrition market and their Informed Sport products are going to be vital for the lads to assist with their preparation and recovery, as well as during matches.”
Steven Granite, Applied Nutrition's COO, added: “We are delighted to be supporting Preston North End, a football club with such a rich history for the next three years.
“Our BODYFUEL™ drink has made a real statement in the hydration category and through this partnership we will keep their players hydrated, focused, and at the top of their game. We look forward to helping Preston North End fight for a place in the Premier League.”
This partnership will replace the existing deal with iPRO Hydrate, and the club would like to thank them for their efforts over the past four years.