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Club News

PNE Awarded Family Excellence Status Once Again

18 May 2023

Preston North End have once again achieved Family Excellence status for the 2022/23 season.

The award recognises the quality of family experience provided by clubs, and PNE are one of a record 66 clubs in the EFL to have achieved the status.

Over the course of the season, each club receives two visits from a family assessor, who provides feedback on a number of areas, including the club website, ticketing, facilities, matchday staff and much more.

As a result of the EFL’s two visits during the 2022/23 campaign, the club has been recognised and praised for the continuous improvement in the family experience at Deepdale.

The league has worked directly with clubs since the scheme was introduced in the 2007/08 season and during that time junior season ticket sales have risen by 41%, with overall sales up by 28%.

EFL Chief Executive, Trevor Birch, said: “Our clubs deserve an enormous amount of praise for the outstanding work they have done in making sure the matchday experience is a welcoming one for all families, which has helped boost attendances across all our competitions.

“From improved engagement with supporters before and after games, to innovative approaches on the matchday itself, such as creating dedicated fan zones and improving catering options, clubs are pulling out all the stops to enhance their offering and attract the next generation of young fans.

“I would like to congratulate all those clubs who have achieved Family Excellence status and thank them for their efforts.”

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