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Heads Up Campaign

The Heads Up campaign is a season-long partnership running in the 2019/20 football session between the FA and Heads Together, which has been spearheaded by HRH The Duke of Cambridge.

Heads Up aims to harness the influence and popularity of football to normalise the conversation around mental health.

Every football team from across the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship and The FA Women’s National League dedicated matches to Heads Up in February 2020.

Matches in the FA Cup third round were all delayed by one minute as part of the campaign. This encouraged fans to look after their mental health by taking simple steps, such as to 'take a minute' to look after the mental health of themselves, family, friends and others.

Groundbreaking mental health platform Every Mind Matters, from Public Health England, allows fans to take these simple steps online by completing a 'Mind Plan'; a short questionnaire which has been completed over one million times, devising fans' own unique mental healthn plans.

Those in need of immediate support can text ‘HeadsUp’ to 85258 to be connected to a trained crisis counsellor. This service is available 24/7, and free to text from most mobile networks.

In conjunction with Heads Up charity partners Mind, CALM, Heads Together and Sporting Chance, fans will also be provided with helpful tips and advice on The FA website on how they can approach managing their mental health, at